Powering Ideas to Revive and Relaunch Malaysia

2 keynotes, 2 discourses, 5 online seminars, Virtual travel shop and FREE registration

Keynote Address by:

YBhg Dato’ Haji Zainuddin Abdul Wahab

YBhg Dato’ Haji Zainuddin Abdul Wahab

Director General
Tourism Malaysia

Keynote Speech by:

Mr Dejan

Global Chamber of Business Leaders (GCBL)


farizal razalli

Dr Farizal

Research & Analytics Director
Ab & Artho

Powered by X-Change Malaysia
Brand Thinkers 💡

A team of passionate individuals with top expertise and experiences in travel and tourism to support the tourism industry relaunch efforts, in solidarity terms. The programme is curated by Ab & Artho Tourism Marketing & PR

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Discourse 1

21 October 2021

10:00am to 12:45pm  (Malaysia time / GMT +8)

Malaysia’s global re-launch unveils immense opportunities (and challenges). How is the industry preparing for the reopening of borders? What are the new motivations and aspirations that define the endemic/post-COVID19 travellers? How can products and services be refreshed and restyled to appeal to travellers? In what way is sustainability propelling the new way forward for the industry?

A sound strategic thinking will bear upon Malaysia’s ability to remain competitive in the fast-changing travel and tourism industry. How can we navigate the future via two indispensable enablers and catalysts – high quality human capital (talents) and robust tech mastery and facility?

Guest Panelists:

Session 1

Travel trends, industry response and adaptability

Sharzede Datu Hj Salleh Askor

Sharzede Datu
Hj Salleh Askor

Chief Executive Officer
Sarawak Tourism Board

angelica chan traveloka


Country Market Manager


Projects & Commercial Director
Ab & Artho

Session 2

The New Demands (Customer & Experience)

angelica chan traveloka

Angelica Chan

Country Market Manager

amran ahmed

Amran Ahmed

Ambong Ambong Resorts

the ritz carlton

Zulkifli Rahman

Director of Sales and Marketing
The Ritz-Carlton

Session 3


Noredah Othman

Chief Executive Officer
Sabah Tourism Board

Amran Ahmed

Ambong Ambong Resorts

Anthony Wong

Managing Director
Frangipani Resort

Session 4

Enablers & Catalysts (human capital, digital and communications)

Wan Imran Wan Mohd Isa

HR Expert
Sustainability and Resilience Management

thomas skelter

Thomas Skelter

Senior Manager - Communications Strategy
PR Newswire

Johan Norazman

Chief Strategist Officer
Nazsoft Tech


Entropia Sdn Bhd

Discourse 2

21 October 2021

16:00pm to 18:30pm (Malaysia time / GMT +8)

As global nomads look for exceptional travel experiences, personalisation is expeditiously re-inventing the codes of Malaysia’s tourism. Get to know what influences travel decision of the inbound travelers, especially as Malaysia is gearing up towards the re-opening of the borders.

How is Malaysia preparing towards the resumption of international travels. Is there an X-Factor that will lure travelers back and make Malaysia their preferred tourism destination?

Guest Panelists:

Session 1

Destination Readiness -
How personalisation re-invents the codes of
Malaysia tourism

datuk musa yusof

Datuk Musa Hj. Yusof

Deputy Director General
Tourism Malaysia

mariah hamid


Managing Director
AERTiCKET Emerald (UK)

Guillaume Linton

President & Chief Executive Officer
ASIA (France)

Jean-Marc Lafosse

Chief Executive Officer
Alorie Hospitality

Lau Yin May

Lau Yin

Group Chief Marketing Officer
Malaysia Airlines

Adlina Borhan abartho


CEO & Co-Founder
Ab & Artho

Session 2

Curated Experiences - Malaysia is poised at curating unique, fresh and exhilarating experiences for international travellers

joe sidek

Joe Sidek

Festival Director
Joe Sidek Productions

Enrique Nalda

Enrique Nalda

Red Visitor (France)

Tiara Jacquelina,

Tiara Jacquelina

Owner & Creator

Chef Norman Musa,

Chef Norman Musa

International Malaysian Chef based in Amsterdam

irshad mubarak

Irshad Mubarak


alisaon murphy

Alison Murphy

Product & Commercial Manager
Asia, Australasia & Africa
Elegant Resorts & If Only Holidays (UK)


elaine daly

Datin Elaine Daly
Founder Leadup Asia

On the move with
Multi-Generation Travellers

angelica chan traveloka

Angelica Chan
Country Market Manager Traveloka

Understanding the Power of Online Travel Distribution

Halim Merican
Chief Executive Officer UniQ Hospitality Services

Sustainable Business Model Through Digitalisation

Digitalisation the new buzzword. Transform your tourism business model to be sustainable for the long term.


Social Media Influencer

Travel Blogging Through My Lens

Annie Yahaya
Play Big Coach & Founder of Vital Voices Asia

Success Begins with One

Prepare yourself for the demands and challenges of the Next Normal. If it’s not you, then who? If it’s not now then when?

Grab the best deals

Visit Travel Shop

Book your next Cuti Cuti Malaysia weekend getaway or family holiday. Open to public

About the

Ab & Artho is a Malaysian boutique brand marketing and public relations agency, founded in heart of Paris in 2008, with networks in Paris, Cannes, Zurich and in Asia including Kuala Lumpur, Singapore, Bangkok and Jakarta. Our extensive understanding and business insights of the European market, complemented by our solid roots in Asia, makes us the ideal bridge between East and West.

The agency is powered by a diverse team of people that possess a wide range of expertise and skills as they drive for active and positive change. Ab & Artho works with companies spanning a diverse set of industries: Travel & Tourism, Hotel, Airline, Meetings & Incentive, Convention & Exhibition, Health & Wellness, Lifestyle, Retail, Government, Creative and more.

Ab & Artho is a member of the Institute of Public Relations Malaysia (IPRM), Global Chamber of Business Leaders (GCBL) and Malaysian French Chamber of Commerce & Industry (MFCCI)


Adlina Borhan abartho

Adlina Borhan

Chief Executive Officer & Co-Founder

Aaishah bohari abartho

Aaishah Bohari

Projects & Commercial Director

farizal razalli

Dr Farizal Razali

Research & Analytics Director