X-CHANGE MALAYSIA 1ST EDITION
Powering Ideas to Revive and Relaunch Malaysia
2 keynotes, 2 discourses, 5 online seminars, Virtual travel shop and FREE registration
Keynote Address by:
YBhg Dato’ Haji Zainuddin Abdul Wahab
Director General
Tourism Malaysia
Keynote Speech by:
Mr Dejan
Stancer
Chairman
Global Chamber of Business Leaders (GCBL)
Moderator:
Dr Farizal
Razalli
Research & Analytics Director
Ab & Artho
Powered by X-Change Malaysia
Brand Thinkers 💡
A team of passionate individuals with top expertise and experiences in travel and tourism to support the tourism industry relaunch efforts, in solidarity terms. The programme is curated by Ab & Artho Tourism Marketing & PR
Discourse 1
21 October 2021
10:00am to 12:45pm (Malaysia time / GMT +8)
Malaysia’s global re-launch unveils immense opportunities (and challenges). How is the industry preparing for the reopening of borders? What are the new motivations and aspirations that define the endemic/post-COVID19 travellers? How can products and services be refreshed and restyled to appeal to travellers? In what way is sustainability propelling the new way forward for the industry?
A sound strategic thinking will bear upon Malaysia’s ability to remain competitive in the fast-changing travel and tourism industry. How can we navigate the future via two indispensable enablers and catalysts – high quality human capital (talents) and robust tech mastery and facility?
Guest Panelists:
Session 1
Travel trends, industry response and adaptability
Sharzede Datu
Hj Salleh Askor
Chief Executive Officer
Sarawak Tourism Board
Angelica
Chan
Country Market Manager
Traveloka
Aaishah
Bohari
Projects & Commercial Director
Ab & Artho
Session 2
The New Demands (Customer & Experience)
Angelica Chan
Country Market Manager
Traveloka
Amran Ahmed
Co-Founder
Ambong Ambong Resorts
Zulkifli Rahman
Director of Sales and Marketing
The Ritz-Carlton
Session 3
Sustainability
Noredah Othman
Chief Executive Officer
Sabah Tourism Board
Amran Ahmed
Co-Founder
Ambong Ambong Resorts
Anthony Wong
Managing Director
Frangipani Resort
Session 4
Enablers & Catalysts (human capital, digital and communications)
Wan Imran Wan Mohd Isa
HR Expert
Sustainability and Resilience Management
Thomas Skelter
Senior Manager - Communications Strategy
PR Newswire
Johan Norazman
Chief Strategist Officer
Nazsoft Tech
Syahar
Khalid
Partner
Entropia Sdn Bhd
Discourse 2
21 October 2021
16:00pm to 18:30pm (Malaysia time / GMT +8)
As global nomads look for exceptional travel experiences, personalisation is expeditiously re-inventing the codes of Malaysia’s tourism. Get to know what influences travel decision of the inbound travelers, especially as Malaysia is gearing up towards the re-opening of the borders.
How is Malaysia preparing towards the resumption of international travels. Is there an X-Factor that will lure travelers back and make Malaysia their preferred tourism destination?
Guest Panelists:
Session 1
Destination Readiness -
How personalisation re-invents the codes of
Malaysia tourism
Datuk Musa Hj. Yusof
Deputy Director General
Tourism Malaysia
Mariah
Hamid
Managing Director
AERTiCKET Emerald (UK)
Guillaume Linton
President & Chief Executive Officer
ASIA (France)
Jean-Marc Lafosse
Chief Executive Officer
Alorie Hospitality
Lau Yin
May
Group Chief Marketing Officer
Malaysia Airlines
Adlina
Borhan
CEO & Co-Founder
Ab & Artho
Session 2
Curated Experiences - Malaysia is poised at curating unique, fresh and exhilarating experiences for international travellers
Joe Sidek
Festival Director
Joe Sidek Productions
Enrique Nalda
Co-Founder
Red Visitor (France)
Tiara Jacquelina
Owner & Creator
TIARASA RESORTS
Chef Norman Musa
International Malaysian Chef based in Amsterdam
Irshad Mubarak
Naturalist
Alison Murphy
Product & Commercial Manager
Asia, Australasia & Africa
Elegant Resorts & If Only Holidays (UK)
ONLINE SEMINARS
Datin Elaine Daly
Founder Leadup Asia
On the move with
Multi-Generation Travellers
Angelica Chan
Country Market Manager Traveloka
Understanding the Power of Online Travel Distribution
Halim Merican
Chief Executive Officer UniQ Hospitality Services
Sustainable Business Model Through Digitalisation
Digitalisation the new buzzword. Transform your tourism business model to be sustainable for the long term.
Zarnizar
Social Media Influencer
Travel Blogging Through My Lens
Annie Yahaya
Play Big Coach & Founder of Vital Voices Asia
Success Begins with One
Prepare yourself for the demands and challenges of the Next Normal. If it’s not you, then who? If it’s not now then when?
Grab the best deals
Visit Travel Shop
Book your next Cuti Cuti Malaysia weekend getaway or family holiday. Open to public
About the
Organiser
Ab & Artho is a Malaysian boutique brand marketing and public relations agency, founded in heart of Paris in 2008, with networks in Paris, Cannes, Zurich and in Asia including Kuala Lumpur, Singapore, Bangkok and Jakarta. Our extensive understanding and business insights of the European market, complemented by our solid roots in Asia, makes us the ideal bridge between East and West.
The agency is powered by a diverse team of people that possess a wide range of expertise and skills as they drive for active and positive change. Ab & Artho works with companies spanning a diverse set of industries: Travel & Tourism, Hotel, Airline, Meetings & Incentive, Convention & Exhibition, Health & Wellness, Lifestyle, Retail, Government, Creative and more.
Ab & Artho is a member of the Institute of Public Relations Malaysia (IPRM), Global Chamber of Business Leaders (GCBL) and Malaysian French Chamber of Commerce & Industry (MFCCI)
Adlina Borhan
Chief Executive Officer & Co-Founder
Aaishah Bohari
Projects & Commercial Director
Dr Farizal Razali
Research & Analytics Director