This Personal Data Protection Notice (“Notice”) describes how Ab & Artho Tourism Marketing & PR (M) Sdn Bhd (“Ab & Artho”) being the organiser of X-Change Malaysia ’21 uses your Personal Data.

Collection of Personal Data

Personal Data” means information about you which you have provided to Ab & Artho, such as your name, address, telephone number, NRIC, email address, your personal preferences, particulars of your spouse or family members and bank account information and any information which may identify you, your spouse or family members that has been or may be collected, stored, used and processed by Ab & Artho from time to time.

In addition to the Personal Data you provide to Ab & Artho directly (i.e. during your communications with Ab & Artho / X-Change Malaysia and/or when you engage Ab & Artho to provide services), Ab & Artho may also collect your Personal Data from a variety of sources, including without limitation at any events, conferences, seminars or talks organised or hosted by Ab & Artho and/or from the cookies used on the X-Change Malaysia website (“Website”).

The provision of your Personal Data is voluntary. However, if you do not provide your Personal Data, Ab & Artho may not be able to (i) communicate with you; (ii) provide you the services you require; or (iii) access certain sections of the Website where log-in is required.

Your Consent

By engaging Ab & Artho to provide services or by interacting with Ab & Artho either at our events, seminars, talks or otherwise, or by accessing and/or using the Website, you hereby consent to the processing of your Personal Data by Ab & Artho.

Ab & Artho shall have the right to modify, update or amend the terms of this Notice at any time by placing the updated Notice on the Website. By continuing to communicate with Ab & Artho or by continuing to use our services or accessing our Website following the modifications, updates or amendments to this Notice you accept such modifications, updates or amendments. In the event of any conflict between the English and other language versions of this Notice, the English version shall prevail.

Purposes of Processing

Ab & Artho may use and process your Personal Data for the purposes relating to the services or products you have requested and for the business activities of Ab & Artho which shall include, without limitation:-

(a)       to communicate with you;

(b)      to respond to questions and comments from you;

(c)       to send you materials such as newsletters, articles, write-ups as well as other updates;

(d)      to distribute information or details of events, seminars, conferences and talks to you;

(e)      for internal administrative purposes;

(f)        to provide information to regulatory and governmental authorities in order to comply with statutory and government requirements;

(g)       for Ab & Artho to comply with its obligations under law.

Other Purposes

Ab & Artho may also use and process your Personal Data for other purposes such as to promote and market to you services or products of third parties which Ab & Artho thinks may be of interest to you.

Your Obligations

You are responsible for providing accurate, complete and not misleading information to us about yourself and any other person whose Personal Data you provide us and for updating this Personal Data as and when it becomes incorrect, out of date or misleading by contacting Ab & Artho via the contact details provided below.

Disclosure to Third Parties

Ab & Artho may engage other companies, service providers or individuals to perform functions on its behalf, and consequently may provide access or disclose to your Personal Data to the third parties such as those listed below (not exhaustive):

(a)       information technology (IT) service providers;

(b)      data entry service providers;

(c)       storage facility providers

(d)       regulatory and governmental authorities in order to comply with statutory and government requirements.

Access & Correction Requests and Inquiries

Subject to any exceptions under applicable laws, you may at any time hereafter request for access to, or for correction or rectification of your Personal Data or limit the processing of your Personal Data, or seek further information from Ab & Artho by contacting:-

Chief Executive Officer

Ab & Artho Tourism Marketing & PR (M) Sdn Bhd


Telephone No.: +60 3 77 31 86 21 

In respect of your right to access and/or correct your Personal Data, Ab & Artho has the right to refuse the your requests to access and/or make any correction to your Personal Data for the reasons permitted under law, such as where the expense of providing access to you is disproportionate to the risks to your privacy.


If, after permitting use of your Personal Data, you later decide that you no longer want Ab & Artho to include you on its mailing list or otherwise contact you or use your Personal Data in the manner disclosed in this Notice, simply tell us by sending an e-mail, or by clicking on the “Unsubscribe” button at the bottom of Ab & Arttho email communication to you.